$80 Trillion and Growing: Why IP Matters More Than Ever

This week on IPWatchdog Unleashed we present another keynote speaker—Lisa Jorgensen. Jorgensen’s speech was given during lunch on Monday, March 3 at IPWatchdog LIVE 2025.

Lisa Jorgensen is Deputy Director General for Patents and Technology at the World Intellectual Property Organization (WIPO). And even before assuming the position as Deputy Director General of WIPO in 2021, she was very well known to the U.S. intellectual property community. Before moving to Geneva to join WIPO she served for five years as the Executive Director of the American Intellectual Property Law Association (AIPLA), and prior to that she was Vice President of Intellectual Property and Licensing at STMicroelectronics. Jorgensen is a friend to everyone in the IP community, and we were honored to have her speak at IPWatchdog LIVE.

The keynote by Jorgensen focused primarily on two questions. First, what are the key trends driving global innovation today? Second, what do those key trends mean for the IP community and the innovators and creators? 

Jorgensen’s keynote speech was also full of eye-popping facts and figures, including:

• Global IP filings have nearly doubled over the past decade, growing from just under 11 million in 2013 to 20 million in 2023. 
• Patents, trademarks and designs filed by US innovators worldwide have increased by 6%, 35% and 45% respectively.
• Global intangibles are valued at over $80 trillion, which is more than the world's five largest economies combined. 
• In the US, 90% of the S&P market value is in intangible assets.
• The world's leading brands now worth over $13 trillion, with 45% of the value here in the United States.
• Intangible investment reached almost $7 trillion in 2023, with the US accounting for almost two-thirds of this total.

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